40 companies honored for 90-plus CSI scores

Article Abstract:

40 companies received awards at the International BoatBuilders' Exhibition and Conference for the year 2004. The awards were given in recognition of their scores on customer satisfaction index. Each of the awardees scored 90 percent or more on the CSI.

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J.D. Power: boat customers are more satisfied... but engine technology isn't influencing buyers

Article Abstract:

The data of J.D. Power Customer Satisfaction Award winning companies are provided. The customer survey is analyzed for the various aspects about which the customers are satisfied or not satisfied.

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J.D. Power finds boat buyers less satisfied

Article Abstract:

According to J.D. Power & Associates, a California based consumer research company, there is a decline in consumer satisfaction of boat buyers.

Marketing procedures, Customer relations

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subjects list: United States, Analysis, Achievements and awards, Customer satisfaction, Boating industry, Surveys
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