4 levels of 'marketing competence'

Article Abstract:

Business owners and managers fall into four categories in respect of their competence and skill in marketing. 'Unconscious incompetence', the lowest level and 'conscious competence' are among the four levels that would guide managers when to listen to their consultants and when to ignore them.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Techniques to up subscription renewal rates

Article Abstract:

Tips for business executives on how to increase renewal rates of subscriptions of financial newsletters are presented.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

3 lessons for better e-mail messages

Article Abstract:

Three suggestions for writing e-mail copy that will increase open and click-through rates are presented.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: