3M names Horah Direct to dMail account

Article Abstract:

3M has appointed Horah Direct to handle the marketing of its new dMail Personalized Direct Marketing service brand. The dMail is a Post-It notepad that the company touts can be used as a direct mail tool. The first sheet of dMail is designed as the address driver while the succeeding sheets can be personalized as memo pads, coupons and letters, with the backer card doubling as a business reply card. Horah said it will use a combination of direct mail, telemarketing, trade shows and print advertising in promoting dMail.

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MSI Insurance chooses Kerker for direct efforts

Article Abstract:

Kerker and Assoc has been named as named as direct marketing agency of record for MSI Insurance, beating two other agencies for the $500,000 account. Kerker will promote MSI's insurance products including auto, life, liability and home lines. MSI sells its products in Minnesota, North Dakota, Wisconsin and parts of California. Besides the insurance agency, Kerker's clientele includes US Bancorp Piper Jaffray, Buca di Beppo restaurants, 3M and Definity Health.

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Marketers turn to more powerful web analytics to track efforts

Article Abstract:

The need for sophisticated software and hosted applications is required, to analyze Web traffic and track campaigns and promotions due to the increasing complexity of e-commerce transactions. Techniques adopted by various companies to analyze their Web traffic campaign and track promotions are discussed.

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