3 evolutions are on CRM horizon

Article Abstract:

While the aim of direct marketing has not changed, the way it is carried out has changed drastically in the last 25 years. All work, mailing and compiling of lists was done manually then, but today the scene has changed. With extensive use of computers and consumer databases, companies now prefer the targeted direct mailing approach rather than mass mailing. More changes will probably happen in the future, especially with the enforcement of the no-call and anti-spam legislation. Some of these predicted changes have been discussed.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

DMA, others comment on commercial fax rule

Article Abstract:

Several trade associations including Direct Marketing Association, Newspaper Association and Newspaper Association of America have officially filed their concerns with Federal Communications Commission on Junk Fax Prevention Act 2006. This new act is aimed for avoiding unauthorized fax marketing campaigns.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Avon's calling in China

Article Abstract:

World's largest door-to-door cosmetics distribution firm Avon Products Inc. has received direct-selling license in China. The firm was banned in China eight years ago.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: