Article Abstract:
Start-up firm Free PC Inc of Pasadena, CA, has announced that it will give 10,000 free PCs to people who agree to receive target advertising as part of its test program. The company said that the PCs are Compaq Presario desktop models loaded with free Internet access and e-mail capabilities. Free PC Inc are collecting data through a brief questionnaire at its Web site www.freepc.com, where consumers submit information asked by the company.
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Direct sellers of computers scored are more reliable, offer more value and have the latest product inventory than other retailers, according to a survey of purchasing managers. Respondents in the survey, conducted by Austin, TX-based IntelliQuest, also cited the direct channel for having flexible payment options and for product availability. Direct channel, however, offers higher prices than retail, according to the respondents.
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New York, NY-based Debix Systems Inc has introduced a loyalty marketing program called Debix Rewards which utilizes prepaid Visa and MasterCard debit cards. The program is an Internet-enabled platform that offline and online firms can employ to offer branded debit cards to their customers. Debix has also entered into an agreement with online shopping rewards concern beenz to create adn service the beenz rewardzcard Mastercard.
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