Article Abstract:
1-800-Flowers expects its Dutch flowers nationwide campaign to bring in an additional 50,000 calls to its six telecenters worldwide. The Fresh from Holland effort, launched on September 1998, follows the florist's successful pilot test in New York in 1997 that generated almost 25,000 orders. The company has also rolled out a contest to further boost sale. The contest is in line with the promotional awareness theme, "Just Say Alstublieft," a Dutch phrase meaning "thank you" and "you are welcome." The florist states that no additional staff or equipment will be needed to handle the calls brought in by the campaign, which will run until the first week of November 1998.
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Article Abstract:
B3TV, a San Francisco, CA-based interactive television firm, intends to roll out a new interactive advertising campaign for Domino's Pizza under a short-term deal. Scheduled to run on Aug 21-22, 1999, the campaign will allow viewers with a WebTV Internet Terminal linked to a television to place an order by clicking on an icon shown every commercial of Domino's. The interactive feature will be featured during the Star Trek Next Generation Marathon scheduled to air on KBHK-TV, a San Francisco UPN affiliate.
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Article Abstract:
Manufacturers and marketers of golf equipment have reduced the number of their direct response TV ad placements because of increasing media rates. Industry executives also added that only one out of five TV viewers is interested in golf, making infomercials an ineffective and costly method of marketing their products. Instead, gold companies are focusing on more traditional forms of marketing, and are using infomercials for inquiry purposes.
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