Anticipating market polarity, Fujifilm focuses on deluxe end

Article Abstract:

Fuji Photo Film Co. Ltd. (Fujifilm) will focus its development efforts on top-end digital cameras, such as the company's flagship MX-700 model launched in spring of 1998. The MX-700 records images on Smart Media cards, allows wireless operation and works with a floppy disc drive. Aside from camera shops, Fujifilm is selling the MX-700 through channels for consumer products and specialty photo supplies. Yasuhiro Egami, Operations Manager in the Marketing Division, assumes that the MX-700 will have a loyal following in the US.

Comment:

Will focus its development efforts on top-end digital cameras, such as the co's flagship MX-700 model launched in spring of 1998

Japan, Strategy & planning, Fuji Photo Film Company Ltd.

Philips enriches digital camera by adding extreme macro, remote control

Article Abstract:

Philips Electronics N.V. distributes the ESP-2 digital still camera, which has a macro mode feature and a remote controller for slide shows and business presentation. The lightweight and compact camera has a high-resolution thin-film transistor LCD that serves as a viewfinder and monitor. With a 4MB memory, the camera can hold a maximum of 100 pictures and editing is made possible with the help of the Philips PhotoStudio Lite software, which is compatible with both Macintosh and Windows operating systems.

Comment:

Distributes ESP-2 digital still camera, which has a macro mode feature & a remote controller for slide shows & bsns presentation

Netherlands, Product information, Koninklijke Philips Electronics N.V.

Two zooms vary recording angles in digital cameras

Article Abstract:

Matsushita Electric Industrial Co Ltd and Matsushita-Kotobuki Electronics Industries Ltd have launched the PV-DC10JZ digital still camera with 1.32 million pixels1 . The model combines a 3x optical zoom with a 2x digital zoom for recording in diverse close-up or wide-angle modes. The camera features two slots to accomodate 32MB CompactFlash cards, which can store up to 800 images in the normal mode.

United States, Product introduction