A Quarter-Century of Trial-and-Error Propels Chicago Retailer to the Top

Article Abstract:

Townhouse TV & Appliance, one of the largest independent appliance - home electronics stores in the Chicago area, recently celebrated its silver anniversary by unveiling a new 24,000 square-foot outlet. It expects to realize about twelve million dollars in 1985 revenues. Revenues are evenly divided between white goods (refrigerators, washers, dryers) and brown goods (TVs, stereos, VCRs). Mike Moore, president of the company, attributes its success to competitive pricing, aggressive advertising, and the great variety of merchandise on the showroom floor. His most recent venture is into video movie rentals. Photographs of the store's showroom and its new computerized outdoor sign are included.

author: Berger, W.
Growth (Physiology), Revenue, Growth, Retailing, Illinois, Expansion, Moore, Mike, Townhouse TV & Appliance

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

The 8MM Debate: Opportunity for Dealers or Classic Marketing Error?

Article Abstract:

Kodak introduced 8mm technology in January 1984. GE and RCA have since introduced their own 8mm video systems. The 8mm video tape manufacturing process produces tapes capable of recording as much as 350 percent more than standard counterparts. It's intended to be the most convenient method available for personal video recording. The technology promises tremendous benefits to 8mm system users if dealers and well-educated retailers can demonstrate and sell the concept. On the other hand the timing of the introduction of 8mm video is sure to have an effect on the growth of the VCR business, particularly if consumers fear all products before 8mm are destined for obsolescence.

author: Orr, J., O'Neil, R.
Marketing, Wholesale trade, Video Systems, Video Industry, Wholesale Dealer/Distributor

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Service Merchandise: Mass Marketing

Article Abstract:

Many of Service Merchandise's customers know what they plan to buy before they come in. The store stresses telephones and portable stereos. Twelve percent of its overall sales come from electronic products.

Electronics, Chain stores, Sales, Service Merchandise, Companies

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


subjects list: Consumer electronics, Company Profile
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.