$1500 Systems-and Up on Rise; Dealers Upgrade Computer Packages As More Upscale Consumers Get On-Line

Article Abstract:

People are upgrading their computers because the basic computers are not able to do enough. Price breaks and other promotional efforts are also contributing to the trend toward trading up. The Apple is a popular computer partly because of children's exposure at school. A graph is included which shows which personal computer functions interest consumers most.

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Crowded Blank Tape Market Intensifies Pricing and Profits

Article Abstract:

Both the video cassette and audio cassette tape markets are faced with increased competition that is expected to lower prices in the future. In the audio tape market, expanded distribution in retail outlets is expected to increase competition while in the video cassette market cheaper brands from the Far East are expected to influence pricing.

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Software Mirrors Computers in Growth

Article Abstract:

There is a lot of work involved in being a successful software retailer. Some retailers stress software packages, like word processors, with initial hardware sales. Retailers have to know their average customer and his needs in order to stock the software that will sell.

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