Towards a theory of sustainable communication in risk society: relating issues of sustainability to marketing communications

Article Abstract:

A theory of sustainable communication in marketing reflects changes in society. Sustainable consumption is becoming established as a goal of industrial societies. Advanced societies increasingly perceive organisations as agents of destruction as well as agents of production. Research into the activities of an environmental communications consultancy illustrates the issues in this theory of sustainable communication and indicates how it could be a tool for positive environmental change.

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No space - new blood and the production of brand culture colonies

Article Abstract:

Impact of emerging marketing thinkers on existing marketing practices is analyzed with reference to Naomi Klein's 'No Logo', a radical international bestseller about overexposure of brands.

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Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

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The determination of the practical relevance of economic theories through the analysis of the cultures of accountability and interdisciplinarity in marketing research is described.

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