Article Abstract:
A situationally defined market structure for a broadly defined range of gifts, including fruits, is presented to demonstrate the significance of situational influence on Japanese fruit consumption. Eighteen gifts were characterized with regard to pertinent situational factors and grouped according to the similarity of their situational characteristics. Six multiproduct gift segments were identified, namely, the Low Gravity Gift Cluster consisting of fruits, fruit-related items and coffee; Practical Gift Cluster, High Luxury, Moderate Luxury, gift certificates and green tea.
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Article Abstract:
A study was conducted to investigate the role of fresh fruit in Japanese snacking. Situational segmentation method was used, combined with repeated-measure analysis and regression analysis. Results indicate that Japanese are more inclined to eat fresh fruits during the morning end of the morning or afternoon continuum. Japanese usually consume fruit snacks alone and when they are at home.
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Article Abstract:
The U.S. efforts to penetrate the Japanese market have often focused on overcoming formal trade barriers including tariffs, quotas, and product standards, and limited effort is devoted to analyze informal trade barriers. These informal trade barriers in terms of the attitudes of Japanese distributors toward the U.S. products are examined.
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