The mission statement

Article Abstract:

The importance of having a mission statement in an organization to provide world class service is discussed. Five guidelines for the communications department to devise a meaningful mission statement are presented.

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Standby statements

Article Abstract:

The author presents information on having prepared statements for company executives in the event of bad or embarrassing news comes to light.

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Thanks, but no thanks

Article Abstract:

Tips for public relations practitioners on dealing with reporters are presented.

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