The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach

Article Abstract:

A model to explain the influence of a consumer's knowledge of labor abuses on its behavior when buying clothes is presented. The model is based on a core category called ambivalence, which tackles the variations in motivation, behavior and motivation among University students who participated in a survey. The interdependent relationship of factors affecting ambivalence is also analyzed.

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Consumer confusion proneness: scale development, validation and application

Article Abstract:

The general tendency of a consumer to become confused and its relevance to marketers is discussed. The development of a three-component conceptual model of confusion, which was validated using a sample of 264 consumers, is also presented. Results show that loyalty behavior and decision postponement are greatly affected by stimulus similarity, overload and ambiguity.

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An examination of consumers' motives to switch energy suppliers

Article Abstract:

The switching motives of customers are examined. The relationship between customer satisfaction and switching segments in the energy industry is analyzed.

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