The fine art of cable-costing
Article Abstract:
Advertising ins and outs on cable are discussed. Everything from gathering cost information to drawing up advertising contract analyzed. Special interest of cable vs. general perspective of TV compared.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
Communication services, not elsewhere classified, Prices and rates, Cable television
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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Are we over-translating media tests?
Article Abstract:
Points to be on the look out for when planning television advertising are enumerated. Specific dangers to be avoided are also given along with examples.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
Testing
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Television advertising
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