The effects of perceived product attributes on the perception of beef

Article Abstract:

A framework for analyzing factors influencing product quality perceptions is developed and applied to beef products. An ordered probit technique was used to formulate a model relating perceived beef characteristics such as health, convenience, appeal and merchandising attributes to the quality perception of beef. Results indicate that beef quality perception is affected by concerns relating to cholesterol and calorie content, artificial ingredients, convenience factors, mode of display and cost.

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Supermarket buyer evaluations of hypothetical new products: an empirical analysis

Article Abstract:

A research on consumer behavior confirms previous findings in related studies. Buyer product category, gross margin and product uniqueness are variables found to affect buyers' decision. New findings, however, indicate that overall vendor marketing strategy is the most important factor affecting buyers' decision. Essentially, manufacturers should choose the optimal levels of various marketing strategy variables to succeed in their product introduction.

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Evaluating animal welfare with choice experiments: an application to Swedish pig production

Article Abstract:

Swedish consumer behavior is studied in regard to the willingness to pay more for pork fillet that is produced with regard to animal welfare.

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