The effects of downsizing on organizational buying behavior: an empirical investigation
Article Abstract:
Organizational downsizing creates significant effects on outcome variables of interest. Upper-level managers are the most effective people to approach in companies in the first stage of downsizing, while managers in companies at the second stage of downsizing are not as likely to have authority in marketing decisions.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2001
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Categorizing cognitive responses: An Empirical investigation of the cognitive intent congruency between independent raters and original subject raters
Article Abstract:
The results of investigation done to find the cognitive intent congruence aspects highlighting the data generated from cognitive response coding which is done form the collection of answers through a open ended questionnaire filled by individuals are presented.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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The moderating effect of organizational cohesiveness in knowledge use and new product development
Article Abstract:
Impact of organizational cohesiveness on knowledge management and new product development is analyzed through a survey of product development managers.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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