The battle between 'good' and 'better': A strategic marketing perspective on codes of conduct for sustainable agriculture
Article Abstract:
Sustainable development in agriculture with its focus on ecological, economic, and sociocultural factors is gaining increasing attention and agribusiness is undergoing a sea change with code-of-conduct organizations (CCOs) such as Fair Trade and Eurep-Gap. An examination of how these CCOs hope to achieve their sustainability was conducted with particular emphasis on the CCOs that weigh principles over size and those that weigh size over principles.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2006
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The economics of commercializing new industrial crops
Article Abstract:
Commercialization of new industrial crops is a risky endeavor that needs adequate planning. For instance, the commercialization plan for Lesquerella oil required a well-developed conceptual model based on the priciples of strategic management. An analysis of the model reveals that botanical and chemical entrepreneurship are essential to the successful commercialization of Lesquerella oil.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1995
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The economic nature of network capital in B2B transactions
Article Abstract:
The incidence, nature, and economic implications of network capital in business-to-business exchanges are discussed. Case analysis from 12 buyers, 7 supplier and 27 business-to-business dyads documents the economic nature of the network capital in the exchanges.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2007
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