The Standaard Group

Article Abstract:

Flemish publisher Vlaamse Uitgevers Maatschappij (VUM) NV of Brussels, Belgium, has developed an extensive research program to support its newspapers: the 'Standaard,' 'Nieuwsblad/de Gentenaar' and 'Het Volk.' An intriguing part of VUM's research program is a database containing news about the labor market and related subjects that is provided to personnel advertisers. These advertisers use the material to pre-test ads for effectiveness. VUM, which also owns Brussels-based The Standaard Group, also conducts benchmark research to establish its strengths and weaknesses compared to other papers and other media, such as radio and television.

Publisher: International Newspaper Marketing Association
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
Belgium

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Brabant Pers

Article Abstract:

Verenigde Nederlandse Uitgeversbedrijven BV-owned regional newspaper publisher Brabant Pers has been using the British Mosaic postcode segmentation system in its marketing research activities since 1998, frequently with rewarding results. The company is organizing a marketing information center manned by a multidisciplinary team composed of its editorial, marketing and advertising units. The idea is for the three units to collectively and constantly develop fresh publishing initiatives. Brabant Pers, which is based in 's-Hertogenbosch, Netherlands, publishes the newspapers 'Brabants Dagblad' and 'Eindhovens Dagblad.'

Publisher: International Newspaper Marketing Association
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
Netherlands

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.