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The Road from Order-Takers to Telemarketers

Article Abstract:

Setting goals to close and to improve sales' orders and another to keep and satisfy customers, Eckler's Corvette Parts upgraded its network system which included an expanded 80 service. Coordinated with that system, a procedure to train employees to handle both sales and customer relations was implemented. The result has been a thirty per cent increase in sales for 1983.

Network management systems, Customer service, Sales, Personnel, Network Management, Telecommunications, Training of Employees, Eckler's Corvette Parts

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How to Recruit and Select Quality Telemarketers

Article Abstract:

Recruiting and selecting candidates for a telemarketing program is difficult. The process is expensive, so no manager wants to make a mistake. Criteria, in chart form, are offered for evaluating candidates. The criteria are referred to as the DISC model. While methods like DISC can be helpful, by no means are they the only methods for choosing employees.

Employee selection, Distribution channels, Interview, Hiring, Criteria, Decision Models, Recruitment, Direct Market Channel

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Dealing with Rejection: Your Telemarketers' #1 Hazard

Article Abstract:

Depersonalization of the rejection felt by telemarketers is the most helpful skill a caller can develop. Triggering positive reactions within the caller is a technique that can be taught.

Personnel Problems, Psychological Issue, Motivation, Attitude

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