Article Abstract:
The relationship between the degree of inherent risk and the amount of acquired brand/attribute information available is examined. Five consumer risk reduction strategies are tested. A stimulus-organism-response model is developed to guide the research. The five risk reduction strategies tested are: always buy high priced brands, always buy nationally known brands, always buy in small sizes, consider only a limited number of brands, and always buy a previously purchased and consumer satisfactory brand. Even though the results did not confirm hypotheses, the stimulus-organism-response model can be helpful for similar consumer behavior research studies.
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Article Abstract:
Retailers believe slotting fees and introductory allowances help lower the risks associated with new products, but manufacturers claim retailers are abusing these practices by viewing them as a source of profit. Research shows retailers are using introductory allowances as intended, but the use of slotting fees are questionable.
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Article Abstract:
The effects of price, brand name, store name and country of origin on consumer perceptions of quality, sacrifice and value are examined. The links between these extrinsic cues and perceived value are shown to be affected by quality and sacrifice.
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