The 7 keys to success in PR
Article Abstract:
Through a study, two big names in the PR industry, William C Hayman and Bruce Berger have identified seven factors that make a PR practitioner succeed. Following this 7-way guide, the PR graduates are believed to have found their way up to the management table.
author: Scitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Beliefs, opinions and attitudes, Executives, Berger, Bruce, Hayman, William C
Makovsky reflects on agency's 25 years
Article Abstract:
Ken Makovsky, founder of Makovsky & Co., a public relations firm, discusses the trends in the firm over the last 25 years.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Interview, Company business forecast/projection, Company forecasts, Makovsky, Ken, Makovsky and Company Inc.
Paid placements are here to stay
Article Abstract:
The increasing market and forecast for paid media placements segment in public relations industry are presented.
author: Foley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Market share, Forecasts and trends, Communications industry, Market trend/market analysis, Mass media, Company market share, Alternative press publications, Industry forecasts
subjects list: United States, Officials and employees, Public relations firms, Public relations agencies
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