Article Abstract:
Perth, Australia-based newspaper the Sunday Times celebrated its 100th year of existence in Oct 1997 with the construction of a new state-of-the- art printing facility. Its publishers also launched a redesigning effort that included all areas of the newspaper, from its brand and masthead to its content, the amount of white space in its pages and its target markets. The revamped paper was re-launched on Jul 25, 1999, and initial consumer response to its changes have been extremely positive.
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Article Abstract:
The Seattle Times has switched from being an afternoon newspaper for 104 years to being a mornig newspaper. Its new time has positioned it against Seattle Post-Intelligencer which has the same time cycle. The Seattle Times' objective in transfering to a new time was to position itself for a comprehensive marketing and growth phase. The switch has angered some of its readers but communications from the newspaper have strengthened reader loyalty which exceeded the newspaper's expectations.
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Article Abstract:
The New York Times newspaper's quarterly newsletter, 'Inside The New York Times,' is designed to encourage loyalty among the newspaper's clients. The newsletter, which offers a behind-the-scenes look at the newspaper, is intended to increase the value of a Times' subscription by making clients feel like insiders. 'Inside the New York Times' has proven to be such a success that a number of other newspapers are planning a similar offering in the near future.
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