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Successful global Web sites look through eyes of the audience

Article Abstract:

American businesses should consider the culture of countries where they want to set up their World Wide Web sites for marketing purposes. While it is important to translate English-language sites into the language of a specific country, companies need to understand other cultural intricacies in their host countries if they want to be successful. For example, a seemingly harmless phrase such as home page may convey different meanings to different people. A true global Web site should relay a message that is clear and comprehensible to all users, regardless of nationalities.

Marketing Management, Advertising Management-Electronic Media, Management, International aspects, Column, International business enterprises, Multinational corporations, Telecommunications systems, Web sites (World Wide Web), Electronic marketing

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The redesign and relaunch syndrome: just making bad sites worse?

Article Abstract:

Redesigning World Wide Web sites requires careful planning. Marketers and designers who change and update their sites frequently usually end with sites that are worse than the older version. The key is to examine first how the redesign might be affected by the technology at the desktop level of the user. It is also advisable to determine how the changes will affect usability, searchability and utility of the site. The main goal of any site is to provide a satisfying experience to users.

Design and construction, Web site design

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Direct marketing aids B-to-B Web sites

Article Abstract:

Goodman Group Pres. Susan Goodman believes that business Web sites on the Internet offer a wide range of benefits to business-to-business marketing. Web sites increase sales force productivity, improve customer database, offer customer service, exhibit and sell products, conduct research and earn advertising revenue. Ideal Web sites include those of General Electric, Hewlett Packard, NEC and AT&T.

Internet, Information services, Business-to-business market, Business to business market, World Wide Web

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