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Start them young

Article Abstract:

The New York Daily News publication has launched a unique promotion that is designed to encourage children to read newspapers and, in so doing, sharpen their grasp of current events and develop their reading skills. Its 'Class Trip 2000 Giveaway' promotion will award any class from the New York tri-state area that clips the most contest coupons by Apr 7, 2000, with an all-expense paid trip for 50 children and their chaperons to the Islands of Adventures theme park in Florida. Classes that qualify for second, third or fourth place will receive runnerup prizes.

Newspaper Publishers, Newspapers

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Service guaranteed

Article Abstract:

Companies which guarantee good service and deliver on their promises will bolster customer loyalty in the long run. Good guarantees build corporate marketing programs by encouraging positive word-of-mouth endorsements for the company and its products, generating repeat business and motivating organizations to think of means to deliver superlative quality all the time. Well-conceived guarantees function more as catalysts to improved customer relations rather than marketing gimmicks.

Corporations

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High definition shopping experience

Article Abstract:

Best Buy Company Inc has partnered with Pics Retail Networks (PRN) to offer an in-store programming designed to enhance the shopping experience of consumers intending to buy high definition television sets (HDTV). Under the agreement, PRN will provide television shows, advertising and other informative content regarding the HDTV technology. Through the 40- min in-store programming, Best Buy customers will be able to comparison shop.

Strategic alliances, Radio, TV, Music, Electronics Stores, Best Buy Company Inc.

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