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Article Abstract:

Today's business enterprises are positive about adopting updated software that helps them in the visual representation of survey research data. Several graphing software applications, SAS, SPSS, SYSTAT, XLSTAT-Pro 7.0 and the like, which are developed to suit the purposes of varied marketing surveys, are analyzed.

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What's your preference?

Article Abstract:

Knowledge about consumer preferences helps the researchers make recommendations about marketing and product strategy. Techniques like maximum difference scaling, monadic ratings and paired comparisons are evaluated to identify the best method having highest predictive validity on consumer preferences.

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Insight track

Article Abstract:

The role of survey-based management decision tools on boosting customer loyalty and business performance is presented.

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