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Article Abstract:
Today's business enterprises are positive about adopting updated software that helps them in the visual representation of survey research data. Several graphing software applications, SAS, SPSS, SYSTAT, XLSTAT-Pro 7.0 and the like, which are developed to suit the purposes of varied marketing surveys, are analyzed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Europe, Market Survey Techniques, Venture Analysis, Technology application, Business enterprises, Market surveys
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Article Abstract:
The role of survey-based management decision tools on boosting customer loyalty and business performance is presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
United States, Decision-making, Decision making, Analysis, Customer loyalty, Business performance management
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing research, Market research
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