Show it in a graph
Article Abstract:
Today's business enterprises are positive about adopting updated software that helps them in the visual representation of survey research data. Several graphing software applications, SAS, SPSS, SYSTAT, XLSTAT-Pro 7.0 and the like, which are developed to suit the purposes of varied marketing surveys, are analyzed.
author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Europe, Marketing procedures, Research Findings, Market Survey Techniques, Venture Analysis, Technology application, Business enterprises, Market surveys
Soft modeling with partial least squares
Article Abstract:
The benefits and process of using Partial Least Squares regression method in calculating the hard assumptions in a research or in an analysis is presented.
author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Market Research, Market Research & Product Development, Analysis, Usage, Least squares, Hypothesis, Hypothesis (Logic)
Deeper into the trees
Article Abstract:
Statistical Innovations' $995 SI-CHAID 4.0 market research software provides excellent features for a reasonable price.
author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Product/Service Evaluation, Research and survey analysis software, Survey software, SI-CHAID 4.0 (Research and survey analysis software)
subjects list: Marketing research, Market research
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