Telemarketing Sans Scripts

Article Abstract:

The telemarketing script has proven itself ineffectual in capturing the attention of the sophisticated business person. Yet without a set script, the full burden is on the telemarketer to grab and keep the customer's interest. Like a performing actor, the salesperson needs to learn how to perform.

Author: Schloss, I.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Marketing, Sales presentations, Telecommunications, Job Performance, Training of Employees

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A Master at Closing: The Star Telerep

Article Abstract:

Telemarketing reps should take some acting or interpretive reading courses to develop these skills. Listening, polite aggression, interest, and mischieviousness, make people like him or her and are some of the qualities that make a sales rep a star performer.

Author: Dicker, B.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Distribution channels, Sales, Evaluation, Performance improvement (Computers), Personnel, Performance Improvement, Direct Market Channel

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Subjects list: Selling
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