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Sales help shortage to impact marketers

Article Abstract:

Middletown, CT-based marketing communications firm KGA Advertising Pres Ken Gronbach predicted that retailers will continue to experience increasing difficulty in recruiting store salespeople until 2010. He also suggested that retailers which normally depend on store sales staff as a critical part of their distribution chain ought to consider looking for innovative ways to operate with fewer people, such as point-of-purchasing materials. Gronbach predicted that the dearth of store sales staff would make video and video kiosks become critical tools.

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'America's Country Store' flagship debuts targeting 'ruralpolitans'

Article Abstract:

Purina Mills Inc unveiled its first 'Americas Country Store' in Lake Saint Louis, MO. Upscale consumers who move from the cities and suburbs to rural areas to have a more country lifestyle are the target of the store. Purina Mills offer a distinctive barn-like facade at each 5,000 to 12,000-sq-ft America's Country Store location. The company is eyeing to open over 200 stores nationwide by the end of year 2000.

Facilities & equipment

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Promotion projections for the millennium

Article Abstract:

Retail industry executives predict promotion trends in the sector for the 21st century. The drivers of change are expected to be consumer habits, technology and client demands which have always driven change in any industry. Other factors worth considering are the growing importance of in-store marketing, consolidation within the retail industry and globalization.

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