Article Abstract:
Domino's has created a new identity system for its brand pizza and retail environments with several goals focused on increasing sales. The entirely new environment includes storefronts, interior design schemes and unique counter designs that deliver on a fresh and consumer-friendly brand promise. The new retail identity involves a redesigned logo, including the addition of a blue arch on top of the design, shifting the logo by 45 degrees and the edges softened. A red line below the name adds visula impact and serves as a background for Domino's slogan, The Pizza Delivery Experts.
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Article Abstract:
Soft drink beverage maker 7-Up has deployed a permanent, screen-printed, mirror display for fountain outlets that has a sophisticated decorative element. Created by Nesquehoning, PA-based Heritage Frame and Glass Creations, the 14-inch x 18-inch 7-Up logo clock features the company's newly revamped logo, and features beveled edging along with a battery- powered clock. The attractive screen-printed graphics along with a useful clock function has helped the unit to achieve lasting, widespread placement while helping distributors increase sales.
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Article Abstract:
Carbonated soft drink sales increased by .5% in the US in 2000, according to statistics released by Beverage Marketing Corp. However, per capita consumption fell to 55.7 gallons in 2000 from 55.9 gallons per person in 1999. The company also reported that diet soft drinks grew 0.9% and regular soft drinks grew 0.3%. Meanwhile, flavored soft drinks, such as orange and root beer, grew faster than colas.
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