Article Abstract:
Hostile acquisitions in the US typically are orchestrated through tender offers rather than proxy fights, and US corporate boards defending against hostile takeover bids must be familiar with federal and state laws. Hostile tender offers threaten the continued governance of a company by the board, thus giving rise to a conflict of interest. US corporate boards are constrained by the Business Judgement Rule, in which the directors must base their decision to accept a bid in good faith and upon an honest belief that their decision is in the best interests of a company. If the board rejects a bid, it must show reasonable grounds for believing the bid threatens corporate policy. Common defenses for companies include poison pills or rights plan, which must protect proper corporate interests and not frustrate transactions beneficial to shareholders.
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Article Abstract:
The success of a firm's marketing is dependent on the implementation of a full strategic marketing approach that responds to perceived needs and seeks to influence customer behavior. A firm implementing a strategic marketing plan must take a logical approach to strategy formulation that integrates marketing strategy with a the central business strategy. Businesses can use a seven step plan to develop a marketing plan that includes choosing a planning team. The team will: analyze the match of the products and services to market segments; consider what proper marketing tools to use; and integrate the marketing plan with the overall business plan.
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Article Abstract:
Careful planning and research is necessary to insure the success of acquisitions. A successful acquisition program includes: reviewing the current strategic business and market position; establishing careful criteria for acquisition targets; researching potential business areas and targets; and prioritizing the subsequent list of targets. Successful negotiations involve: developing a special acquisition management team; developing a rapport with the target management; and negotiating a sale.
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