Article Abstract:
With the rapid increase in the number of programs available, and with the ongoing and continuous development of new software, researchers, marketers, educators, and managers face the growing problem of selecting proper software. The choice of a marketing computer package is becoming more and more difficult as the number of choices increases. These reviews are intended to help individuals select the most appropriate package for a specific application by allowing them to reduce the number of packages to be evaluated. Reviews are to be practically based rather than an abstract assessment of the manual as a descriptive document. Publication of a review should not in any way be seen as an endorsement of a package by the Academy of Marketing Science or this journal. (Reprinted by permission of the publisher.)
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Article Abstract:
Role stress and its effects on marketing organizations represents one of the most researched areas in marketing. In spite of this tremendous volume of research, the boundary spanning roles of marketing organizations continue to be plagued by the deleterious effects of role stress. The theory developed in this article expands current theoretical frameworks used to investigate role stress impacts in the marketing literature. The theory is integrative and expansive with relation to the body of knowledge and may serve as a framework for future research. Specific propositions from the model are developed and suggestions for their empirical testing are discussed. (Reprinted by permission of the publisher.)
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Article Abstract:
Guidance on selecting appropriate computer software for financial budgeting, planning and reporting is presented. A variety of computer programs on the market aimed at company financial controllers is listed and evaluated.
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