Article Abstract:
It is important for industrial firms to adopt a dynamic view of how they can initiate and create the new product uniqueness which is necessary to launch a new product successfully. Research in this area has focused on how a company can show and build its abilities to benefit from any emerging new product opportunities. Attention was also given to how new product uniqueness can be developed. Avoiding new product dangers may appear very desirable in the short term, but demanding development targets seems to be more significant in the long term because of the inherent learning requirements a very new technology implies with regard to applying generated new knowledge.
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Article Abstract:
Most companies have few or even no goals for trade exhibitions, according to a survey of exhibitors at the Sound and Vision Exhibition held annually in Bristol, England, and the Spring Gift Fair in Birmingham, England. It was found that the size of firm has a substantial impact on the propensity for establishing formal goals. There are a number of possible reasons for the failure of many companies to properly evaluate exhibition activities. These include the effort or cost involved in undertaking an evaluation and the fact that the exhibition activity is not sufficiently important to merit evaluation.
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Article Abstract:
Marketing activities should be geared toward consumers and the market and this should be born in mind when new products are launched. Best practice may be adhered to in form but not in terms of content, as is illustrated in a case study where selective usage of data led to an interpretation of market research which was favorable to the interests of a small group. Best practice may be adhered to in a symbolic way in order to legitimize the political actions of interests within a company.
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