Internal marketing: concepts, measurement and application
Article Abstract:
Recent research has focused on the various views and applications of internal marketing, an area where many basic issues remain to be resolved. It is clear that managers must consider the many different components of internal marketing as they look at ways of reaching their internal marketing goals. It may be that a company which gives enough attention to employee needs, using these as the basis for management decisions, does not require internal marketing at all.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
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Sex 'n' shopping: a 'novel' approach to consumer research
Article Abstract:
Recent research has focused on how an analysis of popular romantic fiction, often known as 'sex 'n' shopping' novels, can play a useful role in consumer research. This is a move away from previous analysis of works of literature and art by consumer researchers, which has focused on only the highest quality works. It was found that brand name citation is extremely common in such novels.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
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