Article Abstract:
It is important for industrial firms to adopt a dynamic view of how they can initiate and create the new product uniqueness which is necessary to launch a new product successfully. Research in this area has focused on how a company can show and build its abilities to benefit from any emerging new product opportunities. Attention was also given to how new product uniqueness can be developed. Avoiding new product dangers may appear very desirable in the short term, but demanding development targets seems to be more significant in the long term because of the inherent learning requirements a very new technology implies with regard to applying generated new knowledge.
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Article Abstract:
Recent research has focused on the various views and applications of internal marketing, an area where many basic issues remain to be resolved. It is clear that managers must consider the many different components of internal marketing as they look at ways of reaching their internal marketing goals. It may be that a company which gives enough attention to employee needs, using these as the basis for management decisions, does not require internal marketing at all.
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Article Abstract:
Recent research has focused on how an analysis of popular romantic fiction, often known as 'sex 'n' shopping' novels, can play a useful role in consumer research. This is a move away from previous analysis of works of literature and art by consumer researchers, which has focused on only the highest quality works. It was found that brand name citation is extremely common in such novels.
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