Marketing and the law

Article Abstract:

In 1998, U.S. Congress passed the Sonny Bono Copyright Term Extension Act (CETA), which increased the duration of existing and future copyrights an additional 20 years to a maximum of 70 years. Due to this extension the cartoons of Mickey Mouse still belongs to Disney. The regulation of commercial agency relationships in Europe is presented.

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Marketing and the law

Article Abstract:

The Sixth Circuit Court of Appeals ruled Kellogg USA waited too long to sue Exxon Corp. over copyright infringement in using a cartoon tiger, while the Ninth Circuit Court of Appeals ruled West Coast Entertainment's use of a Web site infringed on the copyright of a site established by Brookfield Communications, Inc.

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Marketing and the law

Article Abstract:

The verdicts given by different courts in various cases relating to marketing are discussed.

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