Listening essential component of successful international PR

Article Abstract:

A new study showed that US' marketing executives see international public relations (PR) as the most important discipline in their business until 2002. Out of 100 PR executives, at least 81% predict that PR will be more and more important until 2000 while 87% see the same for international PR. PR executives must learn how to identify their PR programs' weak and strong points and must maximize the power of their international PR efforts. A successful international PR program requires listening to what one's counterparts, customers, prospects, employees and the media are saying.

Author: Paine, Katharine D.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
International aspects, Public relations, Marketing executives

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NEXT MILLENNIUM WILL RESHAPE PR INTERNALLY, ON NET, AT EXEC LEVEL

Article Abstract:

This article focuses on three global trends that are affecting public relations in businesses today. Company mergers, communications revolution via the Internet and iconization through CEO hiring are the prevailing trends discussed.

Author: MAKOVSKY, KENNETH D.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Market information - general, Forecasts, trends, outlooks, Industry Market Data, Social policy, Makovsky and Company Inc.

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Hill & Knowlton acquires Sommers & Associates

Article Abstract:

Hill & Knowlton has bought Sommers & Associates, a Houston-based public relations company for corporate, energy and financial industries, and named its president, Thomas Sommers, a senior managing director in Hill & Knowlton's

Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Asset sales & divestitures, Acquisitions & mergers, Agency Formation/Mergers, Mergers, acquisitions and divestments, Hill and Knowlton Inc., Sommers and Associates

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Subjects list: Public relations firms, United States, Public relations agencies
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