Jumping into profit

Article Abstract:

Toad is a car security specialist which carried out a stock flotation in 1995 and has since shown strong profitability. The company has carried out acquisitions which have increased its debt level, but not to an extent that is worrying. The company should benefit from strong demand due to high car crime levels in the United Kingdom, and the enthusiasm of vehicle suppliers for improving vehicle security. The company is forecast to make a profit of 1 million pounds sterling for 1998, after a loss for 1998, according to West LB Panmure.

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Cloud Base: confusion in an instant

Article Abstract:

Cloud Base is a UK company which is seeking funds to develop Cloud Burst, an anti-theft product. The company will sell directly to end users, and has an exclusive deal with Sphere Drake, an insurance underwriter, which will provide discounts for Cloud Burst users. The product creates a simulated cloud which reduces visibility so can protect premises against computer theft. The company's marketing strategy will be important in this venture, and an exclusive agreement with a single insurance underwriter may have been hasty.

Cloud Base

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Toad: toys for boys

Article Abstract:

Toad is a UK company producing car security products. The company's devices include security cameras, smoke bombs, and window coatings. The company is developing 22 products and is already selling an additional 12 products. Toad has set up seven garages which fit devices, and aims to increase the number of garages to 35 by year-end 1997. The company could face serious competition if it does not convince car owners that its products are the best. Toad aims for a full listing around spring 1996.

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Subjects list: Management, Security systems industry, Antitheft devices, Toad
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