In defense of clients
Article Abstract:
Qualitative research requires every market researcher to enter the client's world, rather than expecting the latter to enter into the marketer's world.
author: Henderson, Naomi R.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
Management dynamics, Management, Consumer preferences, Company business management
Turning red lights green
Article Abstract:
The chief aspects of a qualitative approach to research that need to be followed are outlined.
author: Henderson, Naomi R.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
What if?
Article Abstract:
The need for effective use of focus groups is discussed.
author: Henderson, Naomi R.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Usage, Focus groups
subjects list: Methods, United States, Marketing research, Market research
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.