How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms

Article Abstract:

This study addresses the issue of how marketing effectiveness could affect the performance of a company. It is discovered that organizational cultural values are related to dimensions of strategic marketing effectiveness.

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The impact and effectiveness of advertisements in a sports arena

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This study examines the effects of advertising in a sports arena on message recall and actual purchase behaviour. It is discovered that consumers can recall at least some of the ads they are exposed to.

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How much more are consumers willing to pay for a higher level of service? A preliminary survey

Article Abstract:

A survey of catering clients found that price is more important than service quality when consumers are given a choice. Conjoint analysis was used to determine this finding.

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