Hallmarks of success

Article Abstract:

Article discusses important components of a successful CA (chartered accountant) branding campaign. They include such things as advertising and promotion as well as a commitment to quality service and a commitment to high standards.

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Brave new world

Article Abstract:

Allen Blewitt, General Manager of Standards for the Institute of Chartered Accountants in Australia, and five other experts express their views on the future of the accounting profession.

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Make no false account

Article Abstract:

The author emphasises the importance of basic accountancy training. Accountants are urged to remember the ethical principles which underpin accounting.

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