Giving credit where credit is due
Article Abstract:
National account or advertising credit programs have influenced advertisers and agency executives in their media buying decisions, according to results of a survey conducted by the Beta Research Corp. These programs are beneficial to advertisers, particularly at the beginning of the fiscal year when the budget for advertising has not yet been approved. The free advertising offered in different publications assures or gives additional market visibility to the advertisers. The rebates offered represents savings on advertising costs.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Direct marketers buoyed by Supreme Court's tax ruling
Article Abstract:
Direct Marketing executives expressed their satisfaction with a Supreme Court decision which states that they cannot be compelled to collect taxes on purchases made by their residents. The issue stems from a North Dakota state requirement that orders direct marketers to collect and remit taxes on purchases made by state residents. This directly challenged a 1967 Supreme Court ruling that said that direct marketers are not required to collect use taxes in states where they do not have a physical presence.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Ruling may intensify software competition
Article Abstract:
Competition within the computer software industry is expected to increase as a result of a ruling made by the Second Circuit Court of Appeals stating that copyright protection could not be extended to software execution or 'behavior.' Analysts believe the decision, which resulted from a lawsuit filed by Computer Associates International Inc against Atlai Inc, will spur competition by encouraging software developers to come up with products without apprehensions of being sued.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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