Article Abstract:
Sony Computer Entertainment of America has unveiled a customized tractor- trailer called the PlayStation 2 Touring Attraction that will give consumers an opportunity to play Sony's new video game system scheduled for release by fall 2000. More than 60 people can play inside the rig, which can be converted into a championship arena during head-to-head competitions using an 80-inch screen. There are also four 40-inch screens and 26 20-inch screens inside the Touring Attraction.
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Procter and Gamble has unveiled a 53-foot trailer called the 'Pringlesmobile' that features a 30-foot Pringles can, which houses a dance club complete with a deejay booth. The company will donate 10 cents for every mile traveled by the Pringlesmobile to the youth empowerement organization called Seeking Harmony in Neighborhoods Everyday or SHiNE. The Pringlesmobile holds a casting search looking for young adults that will appear in a future Pringles TV commercial.
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Siemens Canada is using an innovative counter display unit for showcasing the Siemens Gigaset Telephone System. The display unit is made of perforated metal, sheet metal side gables, vacuum formed holders and powder coated with silver vein. Consumers can touch and test the cellular phone without removing it from the display unit. CDA Industries designed and built the display unit, which can be installed as an operational system in a store environment.
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