Everything under control: A child's eye view of advertising

Article Abstract:

The author examines the effect of advertisers who target market children and its impact on child development. Topics include television viewing, business ethics and literacy approaches to advertising.

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Conceptualizing and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge

Article Abstract:

The authors examine the effects of television advertising on children. Topics include implicit and explicit influence, children's development, and ethical aspects of this type of advertising.

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Children's understanding of television advertising intent

Article Abstract:

The authors examine the effects of target marketing child consumers. Topics include persuasion, cognitive development, and ethical considerations.

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