Engaging customers in service creation: a theater perspective
Article Abstract:
The process of increasing customer participation in services-based environment and the factors which are needed for creating such customer-participatory services are presented by using a theatre drama approach.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Marketing research, market orientation and customer relationship management: a framework and implications for service providers
Article Abstract:
The importance of market research information in designing market orientation strategies for better customer relationship management and retention in international services marketing operations is discussed
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
An exploration of relational customers' response to service failure
Article Abstract:
The attitude various consumer segments towards a particular service failure is assessed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Foreign market entry mode choice of service firms: a contingency perspective. Innovation generation in supply chain relationships: a conceptual model and research propositions
- Abstracts: Examining the effect of salesperson service behavior in a competitive context. Digitization of selling activity and sales force performance: An empirical investigation
- Abstracts: Sequential service quality in service encounter chains: case studies. An empirical assessment of comparative approaches to service quality measurement