Dont' allow web messages to get lost in PR cyberspace

Article Abstract:

Public relations (PR) firms promoting a Web site should not limit themselves to sending out press releases in cyberspace, says Scott Laird, group manager for BSMG CyberPR. Laird advises PR professionals to still use time-tested traditional tools to reach the intended audience. In sending out online PR, Laird advises PR practitioners to send quick, personal e-mail messages with a link to the full release on the company Web site.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1998
Wired Telecommunications Carriers, Specialized Telecom Services

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Baker (J.) Inc

Article Abstract:

J Baker Inc operates self-service licensed shoe departments. Five insiders cleared out 65,000 shares last Mar 1993, at the $20 to $21.50 range. The distributions occurred after the stock declined to $16.63 in Feb 1993. The insider sales in Mar 1993 also exceeded the sales during the end of 1992, a time when insider sales were expected. A guarded outlook is recommended.

Publisher: Thomson Financial Inc.
Publication Name: CDA-Investnet Insiders' Chronicle
Subject: Business
ISSN: 1074-0139
Year: 1993
Men's & boys' clothing stores, Securities, J. Baker Inc.

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Shoe Carnival, Inc. (SCVL)

Article Abstract:

The operations and management of Shoe Carnival Inc of Evansville, IN, are discussed in detail by chief financial officer W. Kerry Jackson. The company maintains 183 stores in 23 states.

Publisher: Wall Street Transcript Corporation
Publication Name: The Wall Street Transcript
Subject: Business
ISSN: 0043-0102
Year: 2001
Shoe Stores, Management, Interview, Company Profile, Jackson, W. Kerry, Shoe Carnival Inc., SCVL

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Subjects list: United States, Footwear industry
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