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Dagens Nyheter

Article Abstract:

The eight-member research department of Stockholm, Sweden-based newspaper 'Dagens Nyheter' provides a diverse and innovative range of services to its other departments. However, 80% of its research efforts is conducted for the advertising unit. Dagens Nyheter research staff provide information on the daily spending patterns of advertisers in Swedish media, consumer consumption, the overall advertising market, the spending patterns of individual major advertisers and potential districts that offer possibilities for new subscriptions. Staff researchers also work with the editorial and circulation departments. The efforts of Dagens Nyheter's research unit have enabled it to become a leading player in Europe.

Sweden

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NRC Handelsblad

Article Abstract:

The research staff of the Rotterdam, Netherlands-based evening newspaper 'NRC Handelsblad' uses creative methods to gather their information. On one occasion, they opted to retain the services of research agency Motivaction to film roughly more than 20 readers as they perused NRC Handelsblad at home. The video was part of a systematic readership survey. Its results proved to be extremely confrontational for some of the news editors. However, the video and the survey, overall, led to a redesigned front page format. NRC Handelsblad spends roughly between 5% and 10% of its total marketing budget to periodically conduct readership surveys.

Netherlands

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