Cross-cultural studies on the information content of service advertising
Article Abstract:
The information content of service advertising in Hong Kong and the US is compared. There are more information cues in Hong Kong service advertising.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2001
Hong Kong, Management, Advertising services, Marketing industry, Cross-cultural studies, Cross cultural studies
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2001
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The relationship of the visual element of an advertisement to service quality expectations and source credibility
Article Abstract:
Impact of visual messages in a print advertisement on the credibility of the service promised in the advertisement is analyzed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Print Advertising, Consumer confidence, Visual communication
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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The effectiveness of environmental claims for services advertising
Article Abstract:
Environmental regulations and its effects on environmental advertising concepts are discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Advertising Activity, Interpretation and construction, Environmental protection, Environmental law, Environmental issue
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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Subjects list: United States, Analysis, Advertising
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