Corporate social responsibility and marketing: an integrative framework
Article Abstract:
A conceptualization of corporate social responsibility (CSR), which emphasizes the role and potential contribution of the marketing discipline, is presented. The managerial processes needed to monitor, meet and succeed the stakeholder norms are discussed.
author: Maignan, Isabelle, Ferrel, O.C.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
Management dynamics, Venture Analysis, Management, Business enterprises, Corporate social responsibility, Company business management
Contractual governance, relational governance, and the performance of interfirm service exchanges: the influence of boundary-spanner closeness
Article Abstract:
The impact of relational and contractual governance and the influence of boundary-spanner closeness to the client company on exchange performance are described.
author: Bergeron, Jasmin, Ferguson, Ronald J., Paulin, Michele
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Methods, Business-to-business exchange, Business to business exchanges
The textbooks of Philip Kotler: their role in defining marketing thought and practice
Article Abstract:
The marketing theories presented in textbooks by Philip Kotler are discussed.
author: Cunningham, Peggy
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
Book publishing, Book Publishers, Textbooks, Criticism and interpretation, Kotler, Philip
subjects list: Analysis, Marketing
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