Consumer views of service classifications in the USA and France
Article Abstract:
A multidimensional scaling method is used to analyze customer perceptions of service classifications based on a perceptual space for French and US customers for cross-cultural analysis, and identifies specific underlying dimensions that account for approximately 80% of service and classification variations between the two groups.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
United States, France, Science & research, Research, Comparative analysis, Marketing research, Customer service, Cross-cultural orientation, Support services, Cross cultural training, Consumer research
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
The impact of choice on fairness in the context of service recovery
Article Abstract:
The significance of fairness for restaurants, to achieve customer loyalty, is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Analysis, Management, Services, Restaurants, Consumer behavior, Customer loyalty, Fairness, Customer relations
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
Similar abstracts:
- Abstracts: Customer lifetime value: an application in the rural petroleum market. Perceptions of fat content in meat products
- Abstracts: Professional versus generic retail services: new insights. Patient satisfaction: a matter of choice. The nature of problem recognition and search in the extended health care decision
- Abstracts: Cross-cultural studies on the information content of service advertising. The relationship of the visual element of an advertisement to service quality expectations and source credibility
- Abstracts: Marketing financial services to affluent consumers. An empirical examination of factors influencing the internationalization of service firms
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.