Article Abstract:
Many food manufacturers have manufacturing objectives that are inconsistent with customer needs. These objectives inform manufacturing policies and influence their adoption. Most of these policies in turn hardly affect competitive performances of the firms. Food firms can improve their marketing strategies by focusing on customer needs, carefully evaluating manufacturing policies, tracking market changes and adjusting policies accordingly, and having long-term goals that reflect long-term market trends.
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Article Abstract:
Present literature on theoretical elements of vertical market competition show a complete absence of any clear outline of the individual and social effects nor of the regulation of vertical restraints. This oversight is reflected in the rulings of US courts and UK authorities on their respective food systems. The need for a more detailed study of vertical restraints in other European Union markets is likewise stressed.
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Article Abstract:
The State and the consumer hold significant power as the forces that shape France's food manufacturing and retail systems. Public policies, aimed specifically at supermarkets, have been created by the State to regulate prices and monitor the industry. The 1990s has seen changes in consumer behavior, making innovative strategies by retailers necessary to adapt to a changing market.
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