Article Abstract:
Media Business Group (MBG) is a United Kingdom media specialist which has been more successful in retaining and winning clients than CIA and Aegis. This success is not reflected in MBG's stock price. The company ranks among the top 10 in the UK market and this ranking could rise to the top six in 1997. Recent contracts include a deal with Cable and Wireless Communications. The company could become a takeover target and the sector is undergoing a period of consolidation.
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Article Abstract:
Media Business Group (MBG) is a media buyer which has seen a drop in its stock price following the abandonment of bid talks. The company should benefit from a trend toward using specialist media buying services, which should give some protection if there is a slowdown in spending on advertising. MBG should also benefit from a move to new and larger offices in London, England. MBG's profit is forecast at 2.4 million pounds sterling for 1998, according to analysts.
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Article Abstract:
Aegis is a UK media buyer which thrives on complexity in the market. The company acts as a broker linking advertisers and media outlets such as TV channels. Large multinationals tend to prefer a single media buyer. Media buyers tend to benefit from strong cash generation and low requirements for overheads. Aegis should benefits from a recovery in the economies of Spain, Germany and France and the company is also seeking to penetrate the Pacific Rim.
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